Aether Labs
RetailMax — High-Performance E-commerce Platform
HeadlessPerformancePersonalization

High-Performance E-commerce Platform

Headless commerce platform handling 50,000+ concurrent users during peak sales, with AI-powered personalization and sub-second page loads.

RetailMax
2023
E-commerce

Key Result

156% increase in conversion rate

Project Info:Client: RetailMax|Year: 2023|Industry: E-commerce
// 01 — Challenge

The Challenge

RetailMax's monolithic platform couldn't handle flash sale traffic, had 4+ second page loads, and lacked personalization capabilities needed to compete.

// 02 — Approach

Our Solution

We rebuilt on a headless architecture with Next.js, implemented edge caching, and created an ML-based recommendation engine trained on user behavior.

// 03 — Outcome

The Results

Page load times dropped to 400ms, the platform handled 50,000+ concurrent users during sales, and conversion rates increased by 156%.

Tech Stack

Next.jsShopifyAlgoliaVercelPostgreSQLPython

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// What We Built

Solution Overview

Storefront
Storefront
Mobile Shop
Mobile Shop
Merchant Portal
Merchant Portal

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